Ville Lumiere is a lifestyle brand which focuses on good quality products for a medium price. the brand represents assets of surf, skate culture, in conjunction with modern pop culture. it mostly targets the younger generations, although with its widespread style, the brand could be worn by anyone. coming from Sydney's northern beaches, we are trying to brake away from the closed in nature of the insular peninsular, found in our french name, we get influence from brands around japan, Europe and parts of america, such as the popular brands Brain dead, Polo Ralph Lauren, etc. we focus on all genders, as we make all sorts of different garments including basic t shirts, denim, pants, dresses, accessories, etc.